Market(ing) Research

Intro

Research can be accomplished in many ways; by phone, written and face-to-face interview, which have a long history, and prove their value up until today. A relatively new research method is one using internet. Choosing which method depends on many factors. What is the objective? How does the research population look like? What is the best way to reach these persons? What is the budget?

Online research will probably never replace de traditional research methods, but is in many cases a good alternative. COMPAS Research & Direct Marketing specialises in online research and would like to lighten the possibilities.


Advantages and disadvantages

Every research method has its advantages and disadvantages, also research via internet. The most important advantages are:
- the respondent decides him/herself when he/she wants to fill in the questionnaire, and do it in his/her own tempo, as a result of which is a higher response rate and better quality;
- online research has as rule a shorter runtime, whereby result become available more rapidly;
- online research is compared to by phone and written research in most cases much cheaper.

As mentioned there are also disadvantages, and the most important are:
- the respondent needs to have a computer with internet connection;
- the questionnaire must be fairly short;
- there are no chances of interpellation;
- it is extremely difficult to obtain a representative sample via internet;
- there are doubts concerning the existence of privacy, and the degree of anonymity.

Here above are the general advantages and disadvantages of online research. COMPAS Research & Direct Marketing will always choose for a research design, which benefits most from these advantages, and neutralises as much as possible the disadvantages.


Solutions

The elementary services offered by COMPAS Research & Direct Marketing create the panel data with people from Arab countries. They all gave their permission to be contacted. Your company can make use of this panel.

Perhaps does your company already dispose of an (email) data of clients, relations or sights. In that case, it can be rather lucrative and appealing to research among these persons. Think hereby for instance about client satisfaction, users research or pretesting your communication utterance.

If you don’t dispose of your own data, then is it also possible through a text link, banner or popup directly from your website to attract respondents for a questionnaire. Visitors can then directly or later on be submitted to a survey. Ideal, if for example, you want to know your visitors profile, or want to evaluate your website.

If certain target groups are inadequately available at COMPAS Research & Direct Marketing’s panel or you want a larger or another target group in the course of your survey, an aimed enlistment will then be initiated via another website. A combination of the named methods is indeed also possible.


Omnibus Research

If you only want to ask finite questions, or having a limited budget, then you can participate in the periodical COMPAS Research & Direct Marketing Omnibus research. Every month a survey will take place where many initiators in the same time can take part in one or more questions. Because the participants splits up the costs of the research, your costs stay low. Within a week the results of your questions will come to your availability.