Direct Marketing

In the 60’s marketing has made its big entrance. One same message was communicated to a large group of people. It wasn’t looked at the difference in the groups in the mass of people. It wasn’t logical either to make different messages for different subgroups.

It is obvious that the mass marketing use a lot of time and money up. You surely reach people that are totally not interested in the products of your company. This growing awareness has therefore provided rapidly for the rise of Direct Marketing’s strong importance. It is possible with a relative low investment to only select and address those who consent with your target group or offer. The chance your marketing campaign succeeds, would immensely expand.

The approach of potential clients can occur in different ways. The most important are by mail, by phone, or email. Each medium has its own relevance, advantages and disadvantages. Surely does the availability of postal addresses, phone numbers or email addresses play an important role.

A successful DM campaign begins with accurate, reliable data. COMPAS Research & Direct Marketing spends a large care on the composition, maintenance and management of her consumers’ data. In consequence only the approving individuals are registered in the data. At the registration every consumer declares in which subjects, products, and services they are interested in, own or use. Naturally to avoid any unnecessary unpleasantness, everything is delicately looked after.